Alpha 6 Weekly update: Fernanda Martins, Inboarding

BY Natalie SimpsonMay 24, 2019

Inclusive onboarding startup, Inboarding: man and woman smiling

This week, we had the pleasure of talking to our D2-based Huckletree Alpha, Fernanda Martins, CEO and Co-Founder of Inboarding, the Personalised Inclusive onboarding platform for Deaf team members.

Fernanda founded the company with her business partner, Robson Mafra, and is changing the workspace as we know it – a true Renegade through and through.

How did you come up with Inboarding and what makes it different?

I grew up in two worlds (the hearing and the hearing-impaired), and everything started when a deaf teacher from a postgraduate course said something that really changed me, he said:

“We all complain that families, specialists and colleagues don’t support the deaf community. However, it’s our fault because we don’t give the information to help everyone to understand us. It is our responsibility to show everyone’s perspective and make a difference, one person at a time.”

My journey started in 2016 when I took my first real actions. I had support from fellowship programmes and accelerations that helped me to develop disruptive technologies for education focused on creating behaviour change and real human connections.

In 2018, I noticed that organisations are struggling to create an inclusive culture where everyone belongs. With the mission to support companies to create an inclusive onboarding for new team members, I teamed up with Robson Mafra and Anke Muijsers to develop Inboarding.

Inboarding helps companies globally to give every person the opportunity to achieve full potential creating an automated inclusive onboarding building a company culture where everyone belongs.

Inboarding: Man and Woman talking

What about Huckletree Alpha are you looking forward to the most?

One of our main values is respect for all, and we are looking forward to a diverse community of entrepreneurs, mentors, and investors that can collaborate with us in our mission.

Are there any specific challenges that you feel you have faced and overcome?

I am proud to be a CODA (Child of Deaf Adult) and I am grateful to my parents for giving me my greatest inheritance; sign language, and that is also my greatest challenge: break barriers and bias.

To overcome these challenges I surround myself with great people that are also changing the world and the great team behind the Huckletree Alpha programme.

Our values at Huckletree are ‘Stay Curious and Be Renegade’, how do these apply to you?

Our mission is to create an inclusive workplace that inspires curiosity, collaboration and innovation, a perfect match with Huckletree values.

Who is your dream dinner guest and why?

My dream dinner guest is Marlee Matlin, actress and deaf activist, she uses her success to break barriers and show the importance of diversity and inclusion for everyone.

She hopes to inspire hearing people to remove barriers that prevent deaf people from achieving their dreams.


Natalie Simpson

Marketing Assistant