Say Hello To Huckletree Soho

BY Hannah LeddenJanuary 21, 2019

Reception Area of London Coworking Space with Plants and Millennial Pink Furniture

It’s official: Huckletree Soho is happening.

Set behind Berwick Street, blocky, Brutalist post-war building Ingestre Court is a concrete lover’s dream. We’re proud to reveal it’s officially home to our first Central London workspace.

Huckletree Soho will bring together brands, VCs and global innovation teams in the heart of W1… and is set to launch in Spring 2019.

A LITTLE BIT OF HISTORY

This is huge moment for Huckletree… so how did we get here?

Our journey started back in 2014 with our very first workspace, Huckletree Clerkenwell. A beautiful period building on the corner of Charterhouse Street, it’s currently home to both members and our head office team. Look out from its windows, over Smithfield Market and weary Fabric clubbers, and you’ll spot St Paul’s in the distance.

Two years later, Huckletree Shoreditch opened its doors to Silicon Roundabout’s most renegade tech startups and scaleups. Fun fact: the towering rooftop spire hosts a bronze statue of the god of profitable trade, Mercury. Definitely an auspicious sign for our members!

In 2017, we transformed the ground floor of the former BBC MediaCentre into Huckletree West, a rainbow-bright home for digital lifestyle businesses. You’ll find some of world’s coolest VR/AR, fashion, beauty and foodtech pioneers creating, developing and meditating here.

Later that year, we headed over to Dublin, our Co-Founder Andrew’s hometown, to launch our first international location. Housed in the iconic Academy, Huckletree D2 is an eclectic period conversion, with a big personality to match that of our community of high-growth businesses. The craic is strong in this one…

So, here we are! Back in the big smoke, we’ve been hard at work plotting out our 2019 growth – and we’re ready to tell all.

SOHO: THE NEXT CHAPTER

Our in-house Expansion crew is on the frontline of our next wave of launches (watch this space!). Inbetween balancing floor plans and contracts, we grabbed the team to talk all things Huckletree Soho.

Expansion Lead Steve Morrin has been with us since the early days at Huckletree Clerkenwell. With his hard hat firmly on, he shared his take on our latest location:

“As London’s original creative district, Soho’s always been a standout option for us. Over and above its connectivity benefits, it’s Soho’s character, buzz and heritage that really draw you in.” 

Currently, there’s no Central London location for tech investors to get together, network and share deal flow. Our Soho space is set to be a crucial hub for the venture capital community. Already signed up? Concentric, backers of early stage European tech businesses including Airsorted, PayAsUGym and Pockit. Our Founder and CEO, Gabriela Hersham explains:

“Our plan is for Huckletree Soho to unite the UK’s most exciting investment funds with their portfolio members, exciting serial entrepreneurs and other leading members of the global innovation ecosystem.”

However, Huckletree Soho isn’t purely for VCs. We’ve already welcomed on board some incredible startups as founder members – and we can’t wait to keep growing our community!

DID SOMEBODY SAY ‘GONG BATHS’?

We’re not just introducing a new curation focus at Huckletree Soho. As with every new location, we’re bringing you a next level experience with our signature flair. As our driving force on design, Gaby explains:

“We design our buildings to inspire you to be your most productive and creative. It’s important to be able to break free from the rigidity that’s so often seen as synonymous with work.”

Alongside essential meeting rooms and relaxed breakout spaces, Huckletree Soho will offer something a little bit different for all you renegade founders. Dreamscape, a space filled with tactile furnishings, moody lighting, and projected landscapes, will be the creative heart of the community. Perfect for meditation, musing, naps, and healing gong baths, its inspiration came from a surprising source.

As Gaby toured potential nurseries and primary schools for her son Jack, she was inspired by a refreshing lack of rigidity:

“They’re designed to dare our children to imagine. They aren’t afraid of using colour, and are free to push the boundaries – both with ethos and design. I’m also a firm believer that we’re all on a lifelong mission to learn. When you look at it this way, workspace design should to be more akin to schools than the office as we knew it…”

There’s big news for foodies, too. Huckletree Soho will host our very first in-house cafe. In line with our vegetarian stance (we choose not to serve meat at our owned events), it’s purely plant-based. Gaby explains:

“As our community grows bigger and stronger, our footprint grows more important. It became our obligation to build a positive ethos alongside our members. Being plant-based is both good for Mother (earth) and for us.”

GIVE YOUR CAREER A JOLT

It’s not all ‘namaste’s and kombucha.

We’re proud to say that EdTech concept Jolt will be joining us at Huckletree Soho as founding members. They’ll offer daily masterclasses from an in-house Jolt Room™, where you can take part in exclusive sessions from a host of world-class instructors. Their innovative learning studios fit directly with our ethos, a thought their UK Regional Director, and Huckletree Ambassador, Dion Mckenzie shares: 

 “Jolt’s mission is to reinvent learning, and our Jolt rooms are at the centre of what we do. It’s important we find partners who align with our values and believe in making learning a lifelong habit. Huckletree is a natural choice for us, given their commitment to helping forward-thinking entrepreneurs, freelancers and creatives not only work, but grow.”


LET’S TALK MEMBERSHIP

Raring to become part of the Huckletree Soho community? (The gong baths drew you in, right?). Whether you’re looking for Unlimited flexible workspace, a Resident dedicated desk or a Private Studio for your team, our membership applications are now open.

Don’t forget to sign up to our newsletter for monthly updates ahead of the launch later this Spring. See you in W1!

AUTHOR

Hannah Ledden

Partnerships Associate